| 上海焊接行业竞争环境分析 |
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| 引用本文： | 龚仰军.上海焊接行业竞争环境分析[J].焊接,2000(10):15-18. |
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| 作者姓名： | 龚仰军 |
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| 作者单位： | 上海财经大学 |
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| 摘 要： | 利用行业竞争分析的方法，对上海焊接行业的竞争环境作了分析。认为，上海焊接行业的主要厂商无论是焊接设备还是在焊接材料领域，其主要的竞争对手都将是那些有外资背景的企业，在与消费者、供应商和潜在竞争者的竞争中，可行的发展战略是加大与这些竞争者的技术差距，以提高行业的进入壁垒。
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| 关 键 词： | 上海焊接行业 竞争环境 发展战略 外资企业 |
| 修稿时间： | 2000-07-06 |
ANALYSIS OF COMPETITION ENVIRONMENT IN THE WELDING INDUSTRY IN SHANGHAI |
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| Gong Yangjun.ANALYSIS OF COMPETITION ENVIRONMENT IN THE WELDING INDUSTRY IN SHANGHAI[J].Welding & Joining,2000(10):15-18. |
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| Authors: | Gong Yangjun |
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| Affiliation: | Gong Yangjun
(Shanghai University of Finance and Economics) |
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| Abstract: | The article analyses the competition environment in the welding industry in Shanghai by means of industry competition analysis. It holds that the primary rivalry of the leading factories in the welding industry in Shanghai (whether they specializes in welding equipment or welding materials ) will be those enterprises with the background of foreign capital. During their competition with consumers , suppliers and potential competitors, it is a feasible development strategy to broaden the technical gap with these competitors to increase the entrance resttictions in the industry. |
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| Keywords: | welding industry in Shanghai competition environment development strategy |
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