情感导向下的文创产品设计研究

目的 探索文创产品的设计从简单的文化元素应用转向深刻的情感表达的发展路径。方法 文创产品在当前各种产品设计趋于情感化、人性化的形势下逐渐开始了设计思路与方法的转变，希望能够借助情感化的设计来提高受众的满意度。对情感化设计的主要内涵与发展趋向进行总结，并对情感导向下的文创产品设计进行深入分析。为进一步验证情感化设计的可行性与有效性，在具体的设计实践部分，分为文化认同、交互联想和提升亲和力三方面展开探讨，并列举了博物馆文创产品、女性文创产品等具体类型的文创产品设计思路与方法，提出了几方面的新观点。结论 文创产品借助情感化设计理念的融入，实现了对文化宣扬和精神层面的追求，使文创产品能够作为思想碰撞、文化传播、情感关照等方面综合发展的产品形式，真正找到未来内涵式发展的有效之路。

Design of Cultural and Creative Product under Emotion Orientation

The work aims to explore the development path of cultural and creative product design from simple application of cultural elements to profound emotional expression. Under the current situation that all kinds of product design tended to be emotional and humanized, the design idea and method of cultural and creative product gradually changed to improve the audience''s satisfaction with the help of emotional design. The main connotation and development trend of emotional design were summarized, and the cultural and creative product design under emotion orientation was deeply analyzed. To further validate the feasibility and effectiveness of emotional design, the specific practical design was discussed from three aspects of cultural identity, interactive association and affinity improvement, and the design ideas and methods of museum cultural and creative product, female cultural and creative product and other specific types of cultural and creative product were listed. Then, several new viewpoints were put forward. With the integration of emotional design concept, cultural and creative product can realize the pursuit of cultural publicity and spiritual level, so that it can be used as the product form of comprehensive development in the aspects of ideological collision, cultural communication, emotional care, and can find an effective path for future convolution development.