知音啊,谁是你的知音?

中国"第一大情感故事生产基地"的逆互联网之路58岁的胡勋璧个头不高、衣着朴素,外表看起来像一个勤快而诚恳的乡镇干部。平淡的外表很容易让人忽略他的身份——知音集团总经理、知音杂志社社长。过去27年中,胡勋璧创办的《知音》杂志依靠旗下的8种杂志和1份报纸,知音杂志社每

Zhiyin Media Group:Who knows you best?

For the past 27 years,Zhiyin Magazine, founded by Hu Xunbi,has influenced the spiritual lives of a generation.The sensational stories that have splashed across the coarse and cheap paper that make up the magazine have made it a bestseller. With it’s eight subsidiary magazines and one newspaper,the Zhiyin Media Group has become China’s largest periodical publishing group with a total circulation of 13 million copies. There are many who look down on Zhiyin Magazine,some accuse it of just appealing to the lowest common denominator,while others dislike it for its vulgarity,either way this has not prevented Zhiyin Magazine from achieving huge success in the business arena.Currently,the circulation of Zhiyin Media Group’s main magazine Zhiyin is twice that of People’s Daily and three times that of Southern Weekly;annual revenue for the magazine is over 500 million RMB a year,while net profit is has surpassed the 100 million mark. In 2012,Zhiyin has announced that it is preparing enter the capital market with an IPO. At a time when the media is seeking those that live at the top of the social pyramid,Zhiyin has come along and captured the heart and needs of ordinary citizens,a group easily over looked by the business industry,to establish a path that goes against the current trend of paper media losing out to the internet.