| 浙江省城镇居民休闲体育消费现状调研 |
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| 引用本文： | 王乔君,童莹娟. 浙江省城镇居民休闲体育消费现状调研[J]. 浙江体育科学, 2005, 27(6): 15-17,21 |
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| 作者姓名： | 王乔君 童莹娟 |
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| 作者单位： | 宁波大学,体育学院,浙江,宁波,315211 |
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| 摘 要： | 采用问卷调查、文献资料和数理统计等综合方法,分析浙江省城镇居民休闲体育消费现状.结果表明:浙江省城镇居民休闲体育消费水平还是很低,消费结构以实物性体育消费为主,但随着收入水平的提高,实物消费逐步转向信息消费品和参与消费的趋势.活动场所、运动伙伴和闲暇时间、经济收入及体育消费观念等因素是影响休闲体育消费的主要因素.
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| 关 键 词： | 浙江省 城镇居民 休闲体育消费 |
| 文章编号： | 1004-3624（2005）06-0015-03 |
| 收稿时间： | 2005-07-29 |
| 修稿时间： | 2005-07-29 |
Inquiry about the Current Situation of Sports Relax Consumption of Town/City Citizens in Zhejiang Province |
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| Wang Qiao-jun,Tong Yin-juan. Inquiry about the Current Situation of Sports Relax Consumption of Town/City Citizens in Zhejiang Province[J]. Zhejiang Sport Science, 2005, 27(6): 15-17,21 |
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| Authors: | Wang Qiao-jun Tong Yin-juan |
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| Affiliation: | College of PE Ningbo University, Ningbo, 315211 ,China |
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| Abstract: | By using the method of questionnaire , documentary material and mathematical statistics, this article analyzes the present conditions of sports relax consumption of town/city citizens in Zhejiang Province , The result shows that the level of Sports relax Consumption of town/city citizens is low, The structure of sports consumption is mainly on the kinds of substantiality sports relax consumption , as the improvement of the economic income level, consumption gratually changed by the information consumption and assistent consumption , Sports place, the partner , free time, economic revenue and Consumption concept are the main factors to influence sports relax consumption of town/city citizens in Zhejiang Province. |
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| Keywords: | Zhejiang Province town/city citizens sports relax consumption |
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