大陆居民博彩旅游目的地选择影响因素研究——基于因子分析法

在世界博彩业如火如荼发展的今天，中国大陆已然成为最重要的客源市场之一．基于这一现实背景，通过问卷调查与因子分析等方法，揭示大陆居民博彩旅游目的地选择的影响因素及其影响程度．结果发现，目的地可进入性、目的地旅游业发展水平、个人基本情况等因素对大陆居民博彩旅游目的地选择有重要影响．在此基础上，向博彩旅游目的地和国家有关部门提出针对性的对策建议．

The Factors that Influence Chinese Mainland Residents on the Choices of Gaming Tourism Destinations

Chinese mainland is being an important tourist market when the gambling industry rapidly develops. The article revealed the factors that influenced Chinese mainland residents on their choices of gambling tourism destinations by the questionnaire survey and factor analysis. The results show that the accessibility of destinations, the tourism industry development level of destinations, the individual basic situations and other factors have important influences on the mainland residents when they choose tourism destinations. Some suggestions were given to the gambling tourism destinations and the relative departments.