结构功能主义视角下乡村旅游的可持续发展

乡村旅游的管理结构可以视为具有一定结构的系统，要维持该系统的有效运行，政府、投资经营者以及当地村民应该发挥既有的功能。近年来我国乡村旅游产业发展速度虽然很快，但也存在着政府未充分发挥社会治理职能、投资经营者对乡村旅游可持续发展的认识较浅显、当地村民缺乏相关专业知识且缺失话语权等一些不容忽视的矛盾和问题，直接影响了乡村旅游的可持续发展。为了促进我国乡村旅游的可持续发展，政府应设立专项资金，吸引投资并进行科学规划与规范管理；投资经营者应深入挖掘特色乡土文化，同时构建并延伸产业链；村民应该积极参加专业培训，增强自身参与性。

An Analysis of Sustainable Development of Rural Tourism from the Perspective of Structural Functionalism

The management structure of rural tourism can be regarded as a system with a certain structure. However, the government, investors, and local villagers should play their functions in order to ensure the effective operation of this system. Although China's rural tourism industry has been rapidly developing in recent years, governments functions in social governance has not been given into full play; the investors and operators have relatively superficial understanding of sustainable development of rural tourism; local villagers lack professional knowledge and skills and they don't have a say in rural tourism. These conflicts and problems directly affect the sustainable development of rural tourism. In order to promote the sustainable development of China's rural tourism, the government should set up special funds, attracting investment and making scientific planning and regulation;investors and operators should dig deep into the characteristics of local culture,building and extending the industrial chain;villagers should actively participate in professional training,so as to improve professional knowledge,and to enhance their participation.