基于序关系熵权的文化特征提取方法

基于博物馆的文创产品开发过程中缺乏客观、快捷地对设计要素进行评估和提取的方法，提出针对馆藏文物基于序关系熵权法的文化特征提取及应用的设计方法。首先，选取馆藏文物对其显性、隐性特征进行拆解，并建立文化特征释义表；同时，分析用户并收集有关用户体验的感性词对，进行聚类分析。其次，将感性词对和显性特征可拓展性与辨识度因素作为评估的指标，运用序关系法进行权重分析与综合评估，求得各类型下的文化特征优度排序；在此基础上运用熵权法计算出代表性的显性特征并作为关键特征。最后，以关键特征和特征优度为依据，通过元素的交叉、重组、隐喻，产生最终优选的设计方案。通过儿童智能点读笔设计实例，证明该方法在博物馆文创产品开发阶段将会提高文化特征提取的效率及设计上的合理性，为博物馆文创开发提供了一种参考方法。

Method for cultural feature extraction based on rank correlation and entropy weight

In the process of developing cultural and creative products of museums, there is noobjective and robust method to evaluate and extract design elements. In this context, this paperproposed a design method for the extraction and application of cultural features from museumartifacts based on rank correlation and entropy weight method. First, select the artifacts todisassemble their explicit and implicit features, and then establish a cultural feature interpretationtable. At the same time, analyze the users and collect pairs of sensible words about user experience,so as to perform cluster analysis. Next, the sensible word pairs and the factors of extensibility anddiscernibility in explicit features were taken as indicators for evaluation. The rank correlation methodwas used to implement weight analysis and comprehensive evaluation, and the ranking of culturalfeature goodness was obtained. Then the entropy weight method was used to figure out the keyfeature category. Finally, based on the key features and feature goodness rank, the optimal design wasgenerated through the intersection, reorganization and metaphor of the elements. In conclusion,through an example of a smart reading pen design for children, it is proved that this method canimprove the efficiency in cultural feature extraction and the usefulness of design, and provides animplication for the development of cultural and creative product of the museum.