Cinema Spin: Exploring Film Depictions of Public Relations Practitioners

Courses: Introduction to Public Relations; Public Relations Capstone

Objectives: After completing this activity, students will be able to apply social expectations theory (DeFleur & Ball-Rokeach, 1989) to film depictions of public relations practitioners in order to: ? determine if portrayals of public relations practitioners are accurate or distorted;

? recognize the patterns of social dishonor and disdain sometimes awarded the public relations field;

? differentiate between professional expectations of public relations practitioners and the images depicted;

? ascertain which public relations practitioners are portrayed to have the most and least power;

? understand media frames for public relations