| 需求匹配探寻房地产企业经营之路 |
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| 引用本文： | 王蕾,张浩,刘晓晖,姜曙光,陈立福.需求匹配探寻房地产企业经营之路[J].工业建筑,2009(Z1). |
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| 作者姓名： | 王蕾 张浩 刘晓晖 姜曙光 陈立福 |
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| 作者单位： | 石河子大学水利建筑工程学院; |
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| 基金项目： | 石河子大学暑期三下乡社会实践项目;;石河子大学“263”青年骨干教师资助计划项目(SJ04013);;石河子大学高等教育教学改革研究项目(D060433) |
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| 摘 要： | 运用SWOT矩阵分析法分析了石河子房地产开发的三大板块——老城区板块、市中心区板块、城东开发区板块,结合目标客户的需求挖掘三地蕴含的市场价值,进而制定三地开发企业的经营策略——老城区及城中心区板块以旧房改造出售为主,开发区板块以需求为导向打造精品项目塑造企业品牌,以期促进本区房地产市场及经济的发展。
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| 关 键 词： | 需求 SWOT矩阵分析法 房地产开发 品牌 |
SEARCH FOR THE MANAGEMENT ROAD OF REAL ESTATE ENTERPRISE BASED ON MATCHING DEMAND |
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| Zhang Hao Wang Lei Liu Xiaohui Jiang Shuguang Chen Lifu.SEARCH FOR THE MANAGEMENT ROAD OF REAL ESTATE ENTERPRISE BASED ON MATCHING DEMAND[J].Industrial Construction,2009(Z1). |
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| Authors: | Zhang Hao Wang Lei Liu Xiaohui Jiang Shuguang Chen Lifu |
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| Affiliation: | College of Water Conservancy & Architectural Engineering;Shihezi University;Shihezi 832003;China |
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| Abstract: | This article utilized the SWOT matrix method to analyze the three major plates of real estate development in Shihezi: the old city plate,the downtown area plate and the eastern development zone plate.Combined with the demand of target customer's needs to excavate the market value in the three plates,then the development of enterprise's management strategy was formulated for the three plates: the development of old city plate and downtown area plate is by the reform and sales of old buildings;while the devel... |
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| Keywords: | demand SWOT matrix method real estate development brand |
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