用户和设计师的产品造型感知意象

研究了用户和设计师在感知产品造型上的共同点及差异,提出和讨论了用户和设计师的产品造型感知意象的概念,建立了用户与设计师之间的感知意象匹配模型,探讨了其关键技术和研究方法。以MP3音乐播放器造型设计为例,采用口语分析、心理量表和设计概念草图等研究方法,分析了用户与设计师感知意象的获取以及表征形式,将内隐性意象外显化,验证了该模型。研究证明:用户与设计师的感知意象之间存在较大差异;在产品设计之前,研究用户的感知意象,找出其共性和个性特征,有利于提高设计方案的成功率。

USERS' AND DESIGNERS' PRODUCT FORM PERCEPTUAL IMAGE

The commons and difference between users and designers in perceiving product form is studied. The concepts of users' perceptual image and designers' perceptual image are introduced and explored, the matching model of them is put forward, and the key technologies and methods are discussed. Taken the MP3 music player form design as an example, protocol analysis, psychometric scale and design sketch etc. are adopted to analyze the acquiring and representing of users' perceptual image and designers' perceptual image, and test the model. Experimental results show that there is a distinct difference between users' perceptual image and designers' perceptual image, and it is necessary to study users' perceptual image and find out the commonness and individualities before product design.