食品企业的管理困境与解决路径

食品企业的管理困境主要表现为缺乏严格的质量管理体系、故意添加违禁有毒化学品、缺乏危机管理能力、销售管理模式同消费者需求相脱节等问题。这些问题产生的原因是因为企业管理人员质量安全管理意识淡薄、缺乏基本的职业道德、不重视与消费者的互动、销售管理模式陈旧等。要解决食品企业的管理困境,就必须针对这些原因采取相应的措施,包括树立"以人为本"的质量安全管理观念、促进第三方质量安全管理机构的设立、将消费者纳入食品企业的管理体系、建立以消费者为中心的新的销售管理模式等,以最终解决食品企业面临的管理困境,使食品企业管理走上良性发展的轨道。

The plight and outlet of the management of food enterprise

The management of food enterprise contains several problems, such as lacking of strict quality management system, consciously adding prohibited toxic chemicals, the lack of ability of crisis management, sale management and consumer demands. The causes of these problems are the consciousness of enterprise management personnel quality and safety management, the lack of basic occupation ethics, neglecting the interaction with consumers, and old-style of sales management. To solve the dilemma of food enterprises, some corresponding measures should be taking, including establishing the concept of "people-oriented", promoting the establishment of quality and safety management, the establishment of the third party quality safety management system, the establishment of mechanism of management system, and the establishment of a new management of customers-center mode. These outlets could solve the plight of food enterprises, which makes food enterprise management embarked on the track of healthy development.