Avatar creation in virtual worlds: Behaviors and motivations |
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| Affiliation: | 1. Hallym University, Republic of Korea;2. University of South Carolina, USA;1. GRIAL Research Group, Department of Computers and Automatics, Research Institute for Education Sciences (IUCE), University of Salamanca, Paseo de Canalejas 169, 37008 Salamanca, Spain;2. Service of Professional Insertion, Practices and Employment, University of Salamanca, Patio de Escuelas 1, 37008 Salamanca, Spain;1. University of California, Davis, United States;2. University of Florida, United States |
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| Abstract: | Avatar creation has become common for people to participate and interact in virtual worlds. Using an online survey (N = 244), we investigated both the behavioral characteristics and major motivations for avatar creation in virtual worlds. Our results suggest that a majority of the participants had multiple avatars; these avatars’ appearance did not merely resemble the human players; and their personality did not necessarily mirror the player’s real personality. Furthermore, participants on average spent over 20 h per week and often interacting with others in the virtual worlds. Our exploratory factor analysis yielded four major motivations: virtual exploration, social navigation, contextual adaptation, and identity representation. |
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| Keywords: | Avatar creation Behavior Motivation Virtual worlds |
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