| 电子产品分销渠道热点探讨 |
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| 引用本文： | 姚民,李向红. 电子产品分销渠道热点探讨[J]. 南京工业职业技术学院学报, 2007, 7(3): 23-25 |
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| 作者姓名： | 姚民 李向红 |
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| 作者单位： | 南京菲尼克斯电气有限公司,分销网络管理部,江苏,南京,211100;江苏经贸职业技术学院,信息技术系,江苏,南京,211168 |
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| 摘 要： | 电子产品的销售渠道控制力之争日趋激烈，谁控制了终端谁就拥有了制定渠道规则的话语权。针对中国网络经济环境的发展，电子产品的新时代特点、影响分销渠道的因素及未来分销渠道的发展选择合适的分销渠道策略，是现代企业营销的成功基础。
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| 关 键 词： | 电子产品 分销渠道 策略 |
| 文章编号： | 1671-4644（2007）03-0023-03 |
| 收稿时间： | 2007-07-08 |
| 修稿时间： | 2007-07-08 |
Study on Distribution Channels in Electronic Products |
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| YAO Min,LI Xiang-hong. Study on Distribution Channels in Electronic Products[J]. Journal of Nanjing Institute of Industry Technology, 2007, 7(3): 23-25 |
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| Authors: | YAO Min LI Xiang-hong |
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| Affiliation: | YAO Min , LI Xiang - hong (1. Nanjing Phoenix Contact Co. ,Ltd. , Nanjing 211100, China; 2. Jiangsu Vocational and Technical Institute of Economics and Commerce, Nanjing 211168, China) |
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| Abstract: | The companies in electronic industry are severely competing for controlling the channels of distribution in order to gain marketing channels for the rule-making right.This study depends on the development of network economy,new products' property,elements of distribution channels.It is the base of success of modern enterprise marking to choose the best distribution channels strategy. |
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| Keywords: | electronic products distribution channels |
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