| 基于资源整合的顾客资产管理研究 |
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| 引用本文： | 信春华,张星臣. 基于资源整合的顾客资产管理研究[J]. 北京交通大学学报(社会科学版), 2011, 10(3): 66-70 |
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| 作者姓名： | 信春华 张星臣 |
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| 作者单位： | 中国矿业大学(北京)管理学院,北京,100083;北京交通大学交通运输学院,北京,100044 |
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| 基金项目： | 中央高校基本科研业务费专项资金资助(2010QG02); 中国矿业大学(北京)课程建设项目资助(k110503) |
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| 摘 要： | 从资源整合角度研究顾客资产管理的必要性,构建基于资源整合的顾客资产管理模型,从分析可以得出：基于资源整合进行顾客资产管理的关键是顾客价值,以顾客资产为导向进行资源整合需整合信息资源、产品与服务、营销资源、人力资源、组织资源、客户资源、文化、供应链等8个方面。
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| 关 键 词： | 顾客资产 顾客资产管理 顾客价值 资源整合 |
A Study on Customer Assets Management Model Based on Resource Integration |
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| XIN Chun-hua,ZHANG Xing-chen. A Study on Customer Assets Management Model Based on Resource Integration[J]. Journal of Beijing Jiaotong University Social Sciences Edition, 2011, 10(3): 66-70 |
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| Authors: | XIN Chun-hua ZHANG Xing-chen |
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| Affiliation: | XIN Chun-hua1,ZHANG Xing-chen2(1.School of Management,China University of Mining and Technology,Beijing 100083,China,2.School of Traffic and Transportation,Beijing Jiaotong University,Beijing 100044,China) |
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| Abstract: | This paper studies the necessity of customer assets management from the perspective of the resource integration based on which a management model is constructed.The key principle of the customer assets management lies in the customer value.The customer assets-oriented resource integration may involve such elements as information resources,products and services,marketing resources,human resources,organizational resources,customer resources,cultures and supply chains.And the corresponding integration measures... |
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| Keywords: | customer assets customer assets management customer value resource integration |
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