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大容山国家森林公园旅游发展现状和促销手段
引用本文:张银玲,罗东晓. 大容山国家森林公园旅游发展现状和促销手段[J]. 玉林师范学院学报, 2014, 0(6): 36-39
作者姓名:张银玲  罗东晓
作者单位:玉林师范学院政史学院,广西玉林537000
摘    要:大容山森林公园是一个拥有丰富而独特旅游资源的国家级森林公园,客源市场广阔。通过介绍大容山国家森林公园的旅游发展现状,包括了对该公园基本情况、优劣势及其满足旅游者需求的六大要素,并针对它的自身情况提出相应的促销手段。

关 键 词:大容山国家森林公园  发展现状  促销手段

Study on Tourism Developing Situation and Marketing Methods of Mountain Darong National Forest Park
ZHANG Yin-ling,LUO Dong-Xiao. Study on Tourism Developing Situation and Marketing Methods of Mountain Darong National Forest Park[J]. Journal of Yulin Teachers College, 2014, 0(6): 36-39
Authors:ZHANG Yin-ling  LUO Dong-Xiao
Affiliation:(School of Politics and History, Yulin Normal University, Yulin, Guangxi 537000)
Abstract:Mountain Darong Forest Park has rich and unique tourism resources of national forest parks, and its tourist market is very broad. The paper describes the status of tourism development by introducing the basic situation of the Park here, its strengths and weaknesses and the six elements to attract tourists. Corresponding tourism marketing strategies are also proposed.
Keywords:Mountain Darong National Forest Park  present situation  marketing strategy
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