鲍德里亚论消费社会中的符号法则及其意识形态布控

早期的鲍德里亚认为,符号法则构成了消费社会的首要法则。符号建筑在差异原则基础上,同时具有超强的意指性和永久的流动性,这使它顺利成为社会权利策略的组成部分。在消费社会中,日常生活平台上的所有物品都幻化成了符号,符号与消费成为资本主义意识形态的共谋,符号消费为人们制造了平等、晋升和关切的幻觉,成为一种更加稳定的、无意识的资本主义社会调节机制。通过符号学的解读,鲍德里亚触碰到了消费社会权力再生产的隐蔽机制,同时他也显示出强烈的解构主义、后现代主义特征。

Baudrillard' s Comment on the Sigh Rule and Its Ideology Control in Consumer Society

At an early stage,Baudrillard thought the symbolic rule as the first rule of the consumer society.Symbols were built on the basis of the difference principle,and had the superior referential meaning and permanent mobility.All items in daily life were turned into symbols.Symbols and consumption became the conspiracy of the capitalist ideology.Symbolic consumption created the illusion of equality,promotion and concerns.Through symbols consumption,the society established a more stable adjustment mechanism which was unconscious.Through the interpretation of the symbols of consumer society,Baudrillard touched the hidden mechanisms of power reproduction of consumer society,and he also showed a strong characteristic of deconstructionism and postmodernism.