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基于社交网络的民航旅客偏好建模
引用本文:林友芳,;王琨琨,;周超,;万怀宇,;武志昊. 基于社交网络的民航旅客偏好建模[J]. 北方交通大学学报, 2014, 0(6): 33-39
作者姓名:林友芳,  王琨琨,  周超,  万怀宇,  武志昊
作者单位:[1]北京交通大学计算机与信息技术学院,北京100044; [2]北京交通大学交通数据分析与挖掘北京市重点实验室,北京100044
基金项目:民航局科技项目资助(MHRD201130);国家自然科学基金资助项目(61403023)
摘    要:从社会网络的视角,提出了一种旅客个体偏好与关系偏好相结合的建模方法.首先,从旅客的历史出行记录中,构建基于共同出行关系的旅客社会网络;然后,构建旅客个体偏好模型和旅客关系偏好模型;最后,基于旅客偏好模型给旅客推荐座位.在民航领域的一个真实的数据集上进行了实验,证明本文提出的偏好模型能够有机地将旅客个体偏好与关系偏好结合起来,较好地描述旅客对航班座位的偏好.

关 键 词:民航旅客  社会网络  偏好建模

Modeling the preference of air passengers based on social networks
Affiliation:LIN goufang, WANG Kunkun, ZHOU Chao, WAN Huaiyu WU Zhihao (1. School of Computer and Information Technology; 2. Beijing Key Lab of Traffic Data Analysis and Mining, Beijing Jiaotong University, Beijing 100044, China)
Abstract:This paper studies the issue of modeling the seat preference of passengers in the field of civil aviation and proposes a preference model which combines the individual and social preference of passen- gers from a perspective of social networks. First of all, we construct passenger social networks based on their co-travel behaviors extracted from the historical travel records. Then we model the individual preference and social preference of passengers. Finally, we recommend seats to passengers based on the proposed preference model. Experimental results on a real data set of passenger travel records in the field of civil aviation demonstrate that our method can effectively describe the seat preference of air pas- sengers.
Keywords:air passengers  social networks  preference models
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