中国移动通信企业在WTO条件下的营销战略

随着我国“入世”后各项承诺的逐步实施 ,以及相应的国外移动通信企业的进入和逐级的市场渗透 ,我国移动通信企业将面临严酷的竞争与挑战。我们必须充分发挥中国移动通信企业的本土优势和后发优势 ,通过制定和实施高效率的市场营销战略 ,以品牌资产管理和服务管理战略为先导 ,实施强有力的市场覆盖和市场定位战略和优化营销组合管理 ,提升中国移动通信企业的竞争力 ,以适应 WTO条件下的国际、国内市场环境。

The Marketing Strategy of China's Mobile Communication Enterprise Under the Condition of WTO

After the entry of WTO China is to proceed to keep going with the acceptance of offer orderly, and, correspondently, the foreign mobile communication enterprises come seeping China's markets, China's mobile enterprise is forced to meet and accept competition and challenge. (2) The strategy of China's mobile communication enterprise under this condition have to give full play to our country's advantage and post strike advantage to strengthen China's mobile enterprise capacity, adjusting itself to the international and domestic market environment in order to cope with competitions and challenges: (a) to work out the schemes for the management of brand property and the management of service, which serve as the fore runners to run this enterprise; (b) to formulate a highly effective marketing strategy and put it into effect; (c) to enforce a strategy of marketing coverage and market position setting; (d) to optimized a combining management of market.