| 基于EWAA算子的顾客满意度的评价模型 |
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| 引用本文： | 程蕾,陈华友,李洪岩.基于EWAA算子的顾客满意度的评价模型[J].合肥学院学报(自然科学版),2007,17(4):28-30. |
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| 作者姓名： | 程蕾 陈华友 李洪岩 |
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| 作者单位： | 1. 安徽大学,数学与计算科学学院,合肥,230039
2. 安徽大学,数学与计算科学学院,合肥,230039;安徽交通职业技术学院,文理科学系,合肥,230051 |
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| 基金项目： | 安徽省自然科学基金
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安徽省高校省级教学研究项目
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安徽省自然科学基金
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安徽省高校青年教师科研项目
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安徽大学校科研和教改项目 |
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| 摘 要： | 顾客是供应链市场导向和利益来源,因此,供应链中提高顾客满意度是赢得顾客的核心.对影响顾客满意度的4个指标进行了分析,运用群决策的层次分析法,获得4个指标的权重系数;同时针对顾客满意度为语言型标度的情形,给出基于EWAA算子的评价模型,并以实例分析说明模型的可行性.
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| 关 键 词： | 供应链 顾客满意度 层次分析法 语言型标度 EWAA算子 |
| 文章编号： | 1673-162X(2007)04-0028-03 |
| 修稿时间： | 2007年7月17日 |
Evaluation Model of Customer Satisfaction of Supply Chain Based on Linguistic EWAA Operator |
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| CHENG Lei,CHEN Hua-you,LI Hong-yan.Evaluation Model of Customer Satisfaction of Supply Chain Based on Linguistic EWAA Operator[J].Journal of Hefei University :Natural Sciences,2007,17(4):28-30. |
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| Authors: | CHENG Lei CHEN Hua-you LI Hong-yan |
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| Abstract: | The customer is the marketing direction and the profiting source in the supply chain management;therefore,the core of winning the customer is to increase the customer satisfaction.Four indexes which influence the customer satisfaction are analyzed in this paper.We obtain the weight coefficients by using the analytic heierarchy process of group decision theory.In the meantime,we give the evaluation model of customer satisfaction of supply chain based on extended weighting averaging arithmetic(EWAA) operator,under the condition that the value of evaluation indexes are given by the linguistic scale terms.Finally an example is illustrated to show the feasibility of the model. |
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| Keywords: | supply chain customer satisfaction analytic hierarchy process linguistic scale term EWAA operator |
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