终端营销是中国润滑油企业获取竞争优势地位的关键一环

随着市场经济的发展，我国润滑油企业面临着复杂多变的营销环境，许多企业已经开始实施营销战略的转变，更多地关注营销渠道的建设，尤其是营销终端的选择、建设和维护，以真正贴近消费者，了解市场需求，提高产品销量和市场占有率，获取竞争优势地位。

TERMINAL MARKETING IS THE KEY PROCEDURE FOR GETTING THE POSITION OF COMPETITION SUPERIORITY FOR DOMESTIC LUBRICANT ENTERPRISES

Chinese lubricant enterprises are facing the complicated marketing environments with the development of the marketing economy, and many of them have changed their competition strategy. They pay more attention to the establishment of their marketing networks, especially the selection, buliding and maintenance of the marketing terminals. In this way, they can be close to the customers, know exactly what the customers want, improve their sales and the product-possession rate in the markets and get the position of competition superiority.