| 实施顾客满意营销的理论探讨 |
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| 引用本文： | 曲亚琳,娄本宁. 实施顾客满意营销的理论探讨[J]. 长春大学学报, 2006, 0(3) |
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| 作者姓名： | 曲亚琳 娄本宁 |
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| 作者单位： | 河南大学工商管理学院 河南开封475004 |
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| 摘 要： | 顾客满意营销是当今尚未被企业所普遍接受的一种新型营销理念和营销方式,企业由看重市场占有率指标转向看重顾客满意度指标,通过一系列有效的手段和方法,向顾客提供具有附加价值的产品和服务,并在有限的资源配置下专注于最有价值的顾客,从而赢得竞争优势。
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| 关 键 词： | 顾客满意 满意营销 顾客金字塔分层 |
A discussion of implementing customer satisfactory theory of marketing |
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| QU Ya-lin,LOU Ben-ning. A discussion of implementing customer satisfactory theory of marketing[J]. Journal of Changchun University, 2006, 0(3) |
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| Authors: | QU Ya-lin LOU Ben-ning |
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| Abstract: | Nowadays the customer satisfactory marketing is a new kind of marketing idea and marketing way which has not generally been accepted by the enterprise yet.The enterprises have valued above the market share index but now changed to value the customer satisfaction index;with the aid of a series of effective means and methods,offer products and service with additional value to the customer.And they are absorbed in the most valuable customer under the limited resource distribution,thus win the competition advantage and occupy the market. |
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| Keywords: | customer satisfaction satisfactory marketing pyramid hierarchies of customers |
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