电视综艺导演的节目推广意识与实践

在全媒体时代中,电视台对于电视节目的制作也发生了很大改变,电视节目的导演也一定要将节目推广的意识结合到电视节目当中,这样才可以满足现在全媒体时代的要求。电视综艺节目的导演一定要将推广意识放到电视节目播出之前,这样才可以体现出综艺节目的内涵,促进综艺节目的发展。根据电视综艺节目导演的推广意识与实践进行研究。

Program Promotion Consciousness and Practice of Directors of TV Variety Programs

In the era of all-media, TV stations have also changed greatly in the production of TV programs. The directors of TV programs must also integrate the awareness of program promotion into TV programs, so that they can meet the requirements of the current all-media era. The directors of TV variety shows must put the awareness of promotion before the broadcasting of TV programs, so that it can reflect the connotation of variety shows and promote the development of variety shows. This article is based on the awareness and practice of TV variety director’s program promotion.