乡村振兴战略下特色农产品包装设计研究

目的 为了促进社会的全面发展、提升我国广大农村的发展速度，党中央提出了乡村振兴战略。在乡村振兴战略背景下，如何有效推动农村经济的健康发展是各方面重点关注的问题。方法 农村经济的发展大部分依赖于特色农产品生产、加工与销售产生的经济效益。因此为了充分提升农村经济的发展速度，应大力发展地方特色农产品种植与销售。结果 在此过程中，独具匠心的特色农产品包装设计不仅能够吸引广大消费者的注意力，还能够增强消费者的情感体验。结论 因此在特色农产品包装设计过程中，不仅要进行思维创新，构建特色农产品品牌意识，还应当充分融入地方特色文化元素，从而形成具有地方文化特色的产品包装设计，提升特色农产品市场经济效益，助力乡村振兴。

Packaging Design of Characteristic Agricultural Products under the Rural Revitalization Strategy

In order to promote the all-round development of society and accelerate the development speed of China''s vast rural areas, the Party Central Committee put forward the Rural Revitalization Strategy. In the context of the Rural Revitalization Strategy, how to effectively promote the healthy development of rural economy is a focus of all aspects. The development of rural economy mostly depends on the economic benefits produced by the production, processing and sales of characteristic agricultural products. Therefore, to accelerate the development of rural economy, the planting and sales of local characteristic agricultural products should be developed with great efforts. In this process, the unique packaging design of characteristic agricultural products can not only attract the attention of consumers, but also enhance consumers'' emotional experience. Therefore, in packaging design of characteristic agricultural products, we should not only innovate in thinking and build brand awareness of characteristic agricultural products, but also fully integrate local characteristic cultural elements, so as to form product packaging design with local cultural characteristics, improve the economic benefits of characteristic agricultural product market and help rural revitalization.