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| 大型建筑集团多元化战略实施研究 | |
| 引用本文： | 朱小林,王飞,李燕飞,陈雪芸.大型建筑集团多元化战略实施研究[J].广州建筑,2008(6):34-38. |
| 作者姓名： | 朱小林 王飞 李燕飞 陈雪芸 |
| 作者单位： | 1. 广州市建筑集团有限公司,广州,510030;华南师范大学理论经济学博士后流动站,广州,510006 2. 华南农业大学艺术学院,广州,510642 3. 广东外语外贸大学南国商学院,广州,510545 |
| 摘 要： | 多元化战略是现代企业发展过程普遍采取的一种公司战略，很多企业的成功都得益于多元化战略的成功，但更多企业多元化战略却以失败告终。本文在分析了导致企业多元化战略失败的原因的基础上，提出了大型建筑企业集团发展多元化战略应该培养和提升其核心竞争力、组建合理的组织结构、建立科学的战略实施控制系统以及培养正确的战略思想的结论。 |
| 关 键 词： | 核心竞争力 多元化战略 战略实施控制系统 |
The Study of the Large-scale Construction Group Diversification Strategy Implement |
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| Authors: | ZHU Xiao-lin WANG Fei LI Yan-fei CHEN Xue-yun |
| Affiliation: | ZHU Xiao-lin1 WANG Fei2 LI Yan-fei3 CHEN Xue-yun1(1.Guangzhou Municipal Construction Group Limited,Guangzhou 510030)(2.South China Agricultural University College of the Arts,Guangzhou 510642)(3.Guangdong University of Foreign Studies Nanguo Business College,Guangzhou 510545) |
| Abstract: | Many firms will choose diversification strategy when it becomes larger.Though many firms will benefit from that, more are failure at last.Why.This article has analyzed the reasons.Then concluded that if a large construction firm group want bringing its diversification strategy into effect, it should improve its core competence, make a suitable organization, set a scientific strategy control systems and cultivate true strategy. |
| Keywords: | core competence diversification strategy strategy control systems |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |
