Myth and maturity: towards a new order in the decade of design
Authors:
Richard Buchanan
Affiliation:
School of the Art Institute of Chicago, 5447 S. Cornell, 3, Chicago, IL 60615, USA
Abstract:
The industrial design profession has established a place for itself in a phenomenally short time. It is widely accepted as a useful service. But it is also still in the process of realizing its full potential as a service to a society going through a series of tremendous transformations.
To be human a man must understand what has been accomplished and what can be accomplished by the arts of man.