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Increasing the consumer-perceived benefits of a mass-customization experience through sales-configurator capabilities |
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| Authors: | Alessio Trentin Elisa Perin Cipriano Forza |
| Affiliation: | 1. Università di Padova, Dipartimento di Tecnica e Gestione dei sistemi ind.li, Stradella S. Nicola 3, 36100 Vicenza, Italy;2. PricewaterhouseCoopers Advisory SpA, Via Vicenza 4, 35138 Padova, Italy |
| Abstract: | |
| Keywords: | Mass customization toolkits Product configuration Product self-customization Consumer value |
| 本文献已被 ScienceDirect 等数据库收录！ | |
