| 《网络营销》课程中项目驱动式教学法的探索与实践 |
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| 引用本文： | 殷美.《网络营销》课程中项目驱动式教学法的探索与实践[J].电脑与微电子技术,2012(19):47-49. |
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| 作者姓名： | 殷美 |
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| 作者单位： | 连云港职业技术学院信息工程学院,连云港222000 |
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| 摘 要： | 阐述项目驱动式教学模式在高职高专《网络营销》课程中的必要性和可行性，并针对高职高专学生的实际情况．结合专业理论和实践，提出项目驱动式教学法在网络营销课程中的具体而有效的实施方法。
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| 关 键 词： | 项目驱动式教学法 网络营销 电子商务 |
Practice and Exploration on Project Driven Teaching Method in Network Marketing Course |
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| Authors: | YIN Mei |
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| Affiliation: | YIN Mei (College of Information Engineering, Lianyungang Technical College, Lianyungang 222000) |
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| Abstract: | Elaborates the necessity and feasibility of project driven teaching mode of Network Marketing course in higher vocational colleges, and for higher vocational college studentsI actual situation, with the special theory and practice, puts forward the concrete and effective implementation method of project driven teaching method in of Network Marketing course. |
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| Keywords: | Project Driving Teaching Method Network Marketing Electronic Commerce |
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