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基于旅游市场竞争态及其转移模型的入境旅游市场研究——以广西为例
引用本文:韦福巍,甘永萍. 基于旅游市场竞争态及其转移模型的入境旅游市场研究——以广西为例[J]. 热带地理, 2010, 30(3)
作者姓名:韦福巍  甘永萍
作者单位:1. 河池学院,广西,宜州,546300;广西师范学院,南宁,530001
2. 广西师范学院,南宁,530001
基金项目:广西师范学院基础研究基金,广西哲学社会科学"十一五"规划项目,桂西北少数民族非物质文化资源研究基地 
摘    要:以广西入境旅游市场为对象,引用旅游市场竞争态模型,采用定性定量相结合的方法,分析广西入境旅游主要客源市场与区内各城市目的地市场的竞争态。结果表明,港澳台、马来西亚、越南、日本占据着广西入境旅游客源市场的主导地位,市场发展水平不平衡;区内各城市目的地市场发展水平不合理,瘦狗市场与幼童市场数量众多,市场仍然处于开发潜力阶段;广西入境旅游市场基本上遵循了市场竞争态转移的规律和方向,但脆弱性依然明显,必须从根本上推动旅游业改革,实现旅游业的可持续发展。

关 键 词:旅游市场竞争态  入境旅游市场  广西区

Analysis of Inbound Tourism Market Based on the Market Competitive State and its Transference:A Case Study of Guangxi
WEI Fuwei,GAN Yongping. Analysis of Inbound Tourism Market Based on the Market Competitive State and its Transference:A Case Study of Guangxi[J]. Tropical Geography, 2010, 30(3)
Authors:WEI Fuwei  GAN Yongping
Affiliation:WEI Fuwei1,2,GAN Yongping1 (1.Guangxi Teachers Education University,Nanning 530001,China,2.Hechi University,Yizhou 546300,China)
Abstract:Inbound tourism is an important symbol of weighing national or local economical power. As a big province rich in tourism resources,Guangxi is quite weak in.inbound tourism. Its potential has not been transformed into competitive advantage. Analysis of market competitive state and destination markets indicates that the market system is unbalanced. The customer markets are dominantly from Japan,Malaysia,Vietnam, Hong Kong,Macao, Taiwan. Destination markets develope unreasonably,with numerous dogs(the market w...
Keywords:tourist market competitive state  inbound tourism  Guangxi  
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