| 高档白酒包装设计的策略研究 |
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| 引用本文： | 谢宏图. 高档白酒包装设计的策略研究[J]. 包装工程, 2017, 38(18): 254-258 |
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| 作者姓名： | 谢宏图 |
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| 作者单位： | 西南科技大学,绵阳,621010 |
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| 基金项目： | 川酒发展研究中心项目《白酒包装设计与地域文化》（CJY14-09） |
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| 摘 要： | 目的解决高档白酒包装设计困境,努力开发适应市场结构变化的新包装。方法从消费者需求的角度论述高档白酒包装设计,深入剖析高档白酒包装构成以及高档白酒需求的根本原因,挖掘形成高档包装的因素。结论有针对性地引导开发新型白酒包装,设计出既具有品牌文化又具有高档视觉效果的经济型新包装。
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| 关 键 词： | 白酒包装 消费需求 包装创新 |
| 收稿时间： | 2017-04-30 |
| 修稿时间： | 2017-09-20 |
Packaging Design Strategy of High Grade Liquor |
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| XIE Hong-tu. Packaging Design Strategy of High Grade Liquor[J]. Packaging Engineering, 2017, 38(18): 254-258 |
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| Authors: | XIE Hong-tu |
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| Affiliation: | Southwest University of Science and Technology, Mianyang 621010, China |
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| Abstract: | It aims to solve the dilemma of high-grade liquor packaging design, and strive to develop new packaging to adapt to changes in market structure. From the point of view of consumer demand, it discusses the packaging design of high-grade liquor, analyzes the packaging structure of high-grade liquor and the root cause of demand for high-grade liquor, and finds out the factors of forming high-grade packaging. It aims to develop new, economical and practical liquor packaging with both cultural connotation and top visual effects. |
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| Keywords: | high-end liquor consumer demand packaging innovation |
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