| 浅谈中药产业的国际化战略 |
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| 引用本文： | 杜建彬. 浅谈中药产业的国际化战略[J]. 北京机械工业学院学报, 2003, 18(3): 49-54 |
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| 作者姓名： | 杜建彬 |
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| 作者单位： | 北京机械工业学院工商管理分院 北京 |
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| 摘 要： | 中药产业作为我国的优势产业，在近几年取得了长远发展，但是在面对国际市场时却处于十分危险的境地，中药产业国际化战略的制定势在必行。通过对中药产业的生命周期特点及所处的国内外环境中的SWOT分析。并借鉴其他产业国际化的经验和启示，最后结合我国中药产业的经济、技术、国际地位等现状提出制定中药产业国际化战略所应包含的资源保护、研发投入、市场营销、企业管理、法规建设等6条建议。
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| 关 键 词： | 中药产业 国际化 营销环境 国际市场 危险 资源保护 市场营销 企业管理 |
| 文章编号： | 1008-1658(2003)03-0049-06 |
| 修稿时间： | 2003-05-14 |
Internationalized strategy of Chinese traditional medicine industry |
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| DU Jian-bin. Internationalized strategy of Chinese traditional medicine industry[J]. Journal of Beijing Institute of Machinery, 2003, 18(3): 49-54 |
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| Authors: | DU Jian-bin |
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| Abstract: | As a predominant industry , Chinese traditional medicine industry has obtained long range development in recent years. But when facing international market, the industry is in danger. The analysis of the internationalized strategy is based on the characteristic of Chinese traditional medicine's life cycle and the environment of domestic and overseas SWOT. From other industry' s internationalized experience, suggestions are put forward that Chinese traditional medicine industry's internationalization should include protecting resource ,R&D devotion,smar-keting, corporation management , regulation construction in the light of the present economic, technical and international status. |
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| Keywords: | Chinese traditional medicine industry internationalization marketing environment |
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