| 住宅商品房营销"包装"中的问题 |
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| 引用本文： | 唐菁菁,朱佳林.住宅商品房营销"包装"中的问题[J].华中科技大学学报(城市科学版),2002,19(4):82-85. |
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| 作者姓名： | 唐菁菁 朱佳林 |
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| 作者单位： | 华中科技大学,土木工程与力学学院,湖北,武汉,430074 |
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| 摘 要： | 针对目前我国住宅商品房营销中普遍存在的伪装现象,阐述了商品房营销中原装、包装和伪装三者的关系,指出作为特殊产品的住宅商品房的原装概念,着重强调包装是艺术地营销真实的住宅产品,以求真实性与艺术性完美结合,并分析了当前伪装现象所采用的手段、根源与管理对策.
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| 关 键 词： | 商品房 营销 原装 包装 伪装 |
| 文章编号： | 1000-5730(2002)04-0082-04 |
| 修稿时间： | 2002年6月27日 |
Problems of "Packing" in Commercial Residential Building's Marketing |
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| TANG Jing jing,ZHU Jia lin.Problems of "Packing" in Commercial Residential Building''''s Marketing[J].Journal of Huazhong University of Science and Technology,2002,19(4):82-85. |
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| Authors: | TANG Jing jing ZHU Jia lin |
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| Affiliation: | TANG Jing jing 1 ZHU Jia lin 1 |
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| Abstract: | In view of the commonly existing situation that commercial residential buildings are disguised for sale in our country, the relationship among original, packing and disguise are set forth. The concept of original of residential commercial residential buildings as special products are pointed out, and special attention is payed to the viewpoint that packing is to market authentic residential products artistically, so as to combine authenticity with artistry perfectly. The methods adopted in disguise, its origin of coming into being and the measures of administration are analyzed. |
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| Keywords: | commercial residential building marketing original packing disguise |
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