社区医院商业模式的可拓创新研究

在国家医改背景下，社区医院变革发展具有重大的社会价值和经济价值.基于可拓学和商业模式创新等理论方法，从社区医院的现状出发，以存在的矛盾问题为线索，提出社区医院商业模式创新的可拓模型，获得社区医院的多个商业创新模式.采用优度评价法选择最优创新模式并提出创新方案，即加强医院宣传工作，树立医院正面形象；完善医院服务流程，改善患者就医体验；扩大医院健康服务，化作居民健康管家；突出上级医院合作，强化医院核心资源等.社区医院的可拓创新模式有助于基层医疗机构改善经营环境和提升服务功能.

A Research on the Extension Innovation to Business Model of the Community Hospitals

Under the background of national health care reform, the development of community hospitals has great social and economic values. By using the theories and methods of Extenics and the business model innovation, an extension form of business model is put forward and several innovation models obtained from the current situation of community hospitals and the clues of existing contradictions, and the best innovation model is chosen and then by using the extension evaluation method, an innovation scheme is put forward, which is to strengthen hospital publicity and establish a positive image of the hospital, improve the hospital service and promote the patient experiences, expand hospital health service as the health butler of residents, highlight the cooperation of superior hospitals and strengthen the hospital core resources. The extension innovation model of community hospitals is helpful to improve the operation environment and service function of primary medical institutions.