| 创业融资决策领域与消费行为领域的感知风险对比分析 |
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| 引用本文： | 曾照英,王重鸣. 创业融资决策领域与消费行为领域的感知风险对比分析[J]. 上海管理科学, 2008, 30(4): 79-82 |
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| 作者姓名： | 曾照英 王重鸣 |
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| 作者单位： | 1. 上海交通大学安泰经济与管理学院
2. 浙江大学管理学院 |
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| 基金项目： | 国家自然科学基金重点项目(编号：7023201) |
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| 摘 要： | 消费者的消费行为与创业者的融资行为在本质上是一致的。本文通过概括和总结创业融资领域的感知风险，并与消费行为领域的感知风险进行对比，得出彼此之间的相似性，进而建议可以尝试运用消费行为理论来解释创业融资决策行为。
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| 关 键 词： | 消费行为 创业融资决策 感知风险 |
A Contrastive Analysis on Perceived Risk in the Field of Entrepreneurial Financing Behavior and Consumer Behavior |
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| Zeng Zhaoying,Wang Chongming. A Contrastive Analysis on Perceived Risk in the Field of Entrepreneurial Financing Behavior and Consumer Behavior[J]. Shanghai Managent Science, 2008, 30(4): 79-82 |
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| Authors: | Zeng Zhaoying Wang Chongming |
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| Affiliation: | Zeng Zhaoying, Wang Chongming |
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| Abstract: | Consumer behaviors are similar to entrepre- neurs' financing behaviors in essence.By summarizing the perceived risk in the entrepreneurial financing field and com- paring it to the perceived risk in the field of consumer behav- ior,we conclude that they are similar to each other,and we can try to explain entrepreneurs' financing behaviors with consumer behavior theory. |
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| Keywords: | Consumer behavior Entrepreneurial financing behavior Perceived risk |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
