大学生收看韩剧与文化认同的关系研究

目的 考察大学生韩剧收看情形,对韩国文化在认知、态度与行为层面的认同情形,以及大学生收看韩剧与韩国文化认同之间的关系.方法 采用访谈法、问卷法调查浙江师范大学380名学生.结果 92.2%大学生都收看过韩剧,收看情形相当普遍,剧情内容((x-)=3.92)、偶像演员的服装造型((x-)=3.78)和音乐等特性((x-)=3.29)是吸引大学生收看的主要原因.收看韩剧的大学生对韩国文化的认同程度颇高,以"向往韩国型"(t=-3.530,P＜0.01)的认同类型居多.不同性别大学生在收看韩剧及对韩国文化认同上有显著差异(t=-3.537,P＜0.01).收看韩剧与韩国文化的认同之间有显著相关(F=61.570,P＜0.01).结论 多数大学生收看韩剧,但不会盲目模仿.韩剧传达的信息促使大学生对韩文化产生认同.

A Study on College Students' States of Viewing Korea Trendy, Identification with Korea Culture and Their Relations

Objective To investigate the college students' states of viewing Korea trendy, identification with Korea culture and their relations. Methods 380 students' reports were collected based on self-developed questionnaire. Results It's popular (92.2%) for college students to view Korea trendy dramas, and they were attracted by the features of content (x-=3.92), costume (x-=3.78) and music (x-=3.29). College students arrived at high level of identification with Korea culture and the greater part is "yearn to Korea" (t=-3.530, P<0.01). It was found there existed gender differences (t=-3.537, P<0.01) and correlation (F=61.570, P<0.01) between viewing Korea trendy dramas and identification with Korea culture. Conclusion Most of students have the experiences of viewing Korean trendy, but they have their own values. Information of the films leads students to identification with Korea cultures.