面向文化可持续的游戏化旅游体验设计研究

目的将游戏化思维应用于旅游体验设计中,探讨游戏化对于提升游客和旅游地居民两者体验的作用,通过游戏化体验设计来达到文化可持续的目的。方法运用田野调查的方法对旅游地展开实地调研,结合游客与旅游地居民的痛点和需求,参考旅游动态模型,寻找游戏化介入的节点,面向旅游中的文化可持续进行旅游体验设计。结论游戏化介入旅游体验设计是可行的,提升了旅游者和旅游地居民体验的同时,为两者之间建立平等的交流关系,促进游客-旅游地居民双向互动,提升旅游地居民的文化自信,达到旅游中的文化可持续发展。

Tourism Experience Design under Gamification Methods Aiming for Cultural Sustainability

The work aims to apply gamification thinking to tourism experience design, discuss the role of gamification in improving the experience of both tourists and residents of tourism areas, and achieve the goal of cultural sustainability by means of gamification experience design. The field investigation was carried out to survey tourism areas. Combined with the pain points and needs of tourists and residents in tourism areas, the nodes of gamificaiton intervention were sought with reference to the dynamic tourism model, and the tourism experience design was carried out for cultural sustainability in the tourism. It is feasible for gamification to intervene in the design of tourism experience, which not only improves the experience of tourists and residents in tourism areas, but also establishes an equal communication relationship between them, promoting the two-way interaction between tourists and residents, improving the cultural confidence of residents in tourism areas, and achieving the sustainable development of culture in tourism.