| 地方文化资源数字化保护与文化创意品牌塑造 |
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| 引用本文： | 任浪. 地方文化资源数字化保护与文化创意品牌塑造[J]. 计算机与农业, 2012, 0(10): 74-78 |
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| 作者姓名： | 任浪 |
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| 作者单位： | 惠州学院图书馆,广东惠州516007 |
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| 摘 要： | 以惠州龙门农民画产业化为例，惠州龙门农民画是以“南蛮文化”作为独特视角，展现南国传统民俗风情的民间绘画，被誉为世界民间艺术奇葩。分析了产业化发展进程中龙门农民画的艺术特色和文化价值，阐述了基于知识管理的龙门农民画数字化保护思路，并从文化创意角度对龙门农民画的文化品牌塑造进行了探讨。
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| 关 键 词： | 龙门农民画 数字化保护 文化创意品牌 |
Protection of Digital Local Culture Resources and Shaping of Cultural Creative Brand |
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| REN Lang. Protection of Digital Local Culture Resources and Shaping of Cultural Creative Brand[J]. Computer and Agriculture, 2012, 0(10): 74-78 |
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| Authors: | REN Lang |
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| Affiliation: | REN Lang (Library of Huizhou College, Guangdong Huizhou 516007) |
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| Abstract: | Taking industry of huizhou longmen farmer picture as an example, huizhou longmen farmer picture is the folk painting of showing the Southland traditional folk customs in a unique perspeetive of the ＂Southern culture＂ and it is known for the folk art of the word. In this paper the artistic characteristics and cultural value of Longmen farmer picture in the process of industrialization were analyzed and the digital proteetion mode of Longmen farmer picture based on the knowledge management were elaborated, and shaping culture brand of Longmen farmer picture from the perspective of the cultural creativity was discussed. |
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| Keywords: | Longmen farmer picture digital protection cultural and ereative brand |
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