乡村振兴背景下生鲜农产品的电商配送模式探析

【目的/意义】生鲜农产品的配送问题已成为制约生鲜电商发展的重要瓶颈,在乡村振兴背景下对该问题进行研究,以期探索出适应新时期生鲜农产品电商配送的新模式。【方法/过程】运用文献研究法和问题分析法,分析现阶段我国生鲜农产品电商配送模式及存在的问题,并提出乡村振兴背景下生鲜农产品的电商配送新模式。【结果/结论】基于乡村振兴视角,提出适应当前发展的生鲜电商配送新模式,并给出3点对策建议:整合城乡电商配送资源,推动城乡配送系统一体化;提升电商配送技术水平,实现数据监控与食品溯源;加快完善电商配送标准体系,培育电商配送专业人才。

Research on E-commerce Distribution Model of Fresh Agricultural Products under the Background of Rural Revitalization

【Objective/Meaning】The distribution of fresh agricultural products has become an important bottleneck restricting the development of fresh e-commerce. Under the background of rural revitalization, this paper studied this issue in order to explore a new mode of e-commerce distribution for fresh agricultural products in the new era.【Methods/procedures】By means of literature research and problem analysis, this paper analyzed the current e-commerce distribution mode of fresh agricultural products in China and the existing problems, and put forward a new e-commerce distribution mode of fresh agricultural products under the background of rural revitalization.【Results/Conclusions】Based on the perspective of rural revitalization, this paper put forward a new mode of fresh e-commerce distribution to adapt to the current development, and put forward three countermeasures and suggestions: integrating urban and rural e-commerce distribution resources, promoting the integration of urban and rural distribution system;upgrading the technical level of e-commerce distribution, realizing data monitoring and food traceability;accelerating the improvement of e-commerce distribution standard system, and cultivating professional talents of e-commerce distribution.