| "龙头老大"为何遭遇"滑铁卢" |
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| 引用本文： | 张志顺. "龙头老大"为何遭遇"滑铁卢"[J]. 科技情报开发与经济, 2004, 14(4): 219-220 |
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| 作者姓名： | 张志顺 |
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| 作者单位： | 阿尔贡电信设备(无锡)有限公司,江苏省无锡市星洲工业园行创8路234号,214028 |
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| 摘 要： | 运用4Ps市场营销战略分析方法，剖析了A公司CDMA直放站市场营销失败的主要原因，指出作为在一个市场经济环境下的现代企业，必须随时对外部环境做出正确评估和分析，充分利用本身企业资源优势，合理安排适应本企业的各种营销战略，才能在激烈的市场竞争中立于不败之地。
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| 关 键 词： | 营销战略 电信 CDMA 直放站 A公司 |
| 文章编号： | 1005-6033(2004)04-0219-02 |
| 修稿时间： | 2004-02-19 |
Why Does a Leading Company Encounter the "Waterloo"? |
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| ZHANG Zhi shun. Why Does a Leading Company Encounter the "Waterloo"?[J]. Sci-Tech Information Development & Economy, 2004, 14(4): 219-220 |
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| Authors: | ZHANG Zhi shun |
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| Affiliation: | ZHANG Zhi shun |
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| Abstract: | By using 4Ps marketing strategy analyzing method, this paper briefly analyzes the major causes of the failure of A company in the marketing of CDMA repeater, and points out that as a modern enterprise under the market economy condition, it must make right evaluation and analysis timely on the external environment, make full use of its own superiorities, and make rational allocation of its various marketing strategies for the purpose of standing on an invincible position in the sharp market competition. |
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| Keywords: | marketing strategy telecommunication CDMA repeater A company |
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