| 服务概念的多层次理解 |
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| 引用本文： | 冯俊,张运来,崔正.服务概念的多层次理解[J].北京工商大学学报(社会科学版),2011(2):110-117. |
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| 作者姓名： | 冯俊 张运来 崔正 |
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| 作者单位： | 北京工商大学商学院; |
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| 基金项目： | 北京市社科规划重点项目(10AbjG376); 北京市哲学社会科学首都流通业研究基地项目(JD-2010-Y-11) |
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| 摘 要： | 服务,作为服务学科的核心概念,能够被正确理解十分必要。相关文献回顾表明,学者们对服务概念的解释存在巨大差异,主要原因是他们的行业背景和学科背景不同,因而侧重点不同。从服务产生的根源出发,构建了包含服务行为、服务产品、服务组织、服务产业及服务社会的多层次服务概念体系,并基于以上五个层次厘清了服务的特征。
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| 关 键 词： | 服务概念 服务特征 概念体系 |
A Multi-level Understanding of Service Concept |
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| Feng Jun,Zhang Yun-lai,Cui Zheng & Zhang Mei-lian.A Multi-level Understanding of Service Concept[J].Journal of Beijing Technology and Business University:Social Science,2011(2):110-117. |
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| Authors: | Feng Jun Zhang Yun-lai Cui Zheng & Zhang Mei-lian |
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| Affiliation: | Feng Jun,Zhang Yun-lai,Cui Zheng & Zhang Mei-lian(Business School,Beijing Technology and Business University,Beijing 100048,China) |
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| Abstract: | It is necessary to have a correct understanding of service as a core concept in service discipline.Related literature reviews show that there is a great difference in comprehending the service concept among scholars.The main reason is that when defining service,scholars focus differently due to their different professional and academic backgrounds.From the root of service in emergence,a multi-level system of service concept is established including service behavior,service product,service organization,servi... |
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| Keywords: | service concept service feature conceptual system |
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