| 重塑科学的房地产开发营销观 |
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| 引用本文： | 高世昌,高翔,马志英. 重塑科学的房地产开发营销观[J]. 城市发展研究, 2005, 12(1): 78-82 |
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| 作者姓名： | 高世昌 高翔 马志英 |
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| 作者单位： | 中国人民大学商学院;中国人民大学商学院;中国人民大学商学院 |
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| 摘 要： | 本文从营销观的历史演变出发,分析新形势下的企业特别是房地产开发企业的使命,对当前房地产开发营销观的错位现象进行了剖析,以期通过科学的房地产营销观引导房地产开发行为,全面提升房地产开发商的素质和行业的整体开发水平,推动我国房地产开发行业的健康发展.
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| 关 键 词： | 重塑 房地产开发 营销观 |
| 文章编号： | 1006-3862(2005)01-0078-05 |
| 修稿时间： | 2004-10-09 |
Rebuild the Scientific Marketing Concept of the Real Estate Development |
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| GAO Shi-chang,GAO Xiang,MA Zhi Ying. Rebuild the Scientific Marketing Concept of the Real Estate Development[J]. Urban Studies, 2005, 12(1): 78-82 |
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| Authors: | GAO Shi-chang GAO Xiang MA Zhi Ying |
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| Affiliation: | GAO Shi-chang GAO Xiang MA Zhi Ying |
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| Abstract: | Starting from the historical evolution of marketing concept, the paper analyzes the corporation mission under the new situation, especially the missio n of real estate development corporations. It explores the phenomenon that the p resent marketing concept of the real estate development is confusing. The paper hopes to guide the action of real estate development through scientific marketin g concept, and promote the quality of real estate development from all sides,an d drive healthy growing of real estate development in China. |
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| Keywords: | Rebuild Real Estate Development Marketing Concept |
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