| 基于HDASOM的预测技术在大众消费领域中的应用研究 |
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| 引用本文： | 周金容,邹霞.基于HDASOM的预测技术在大众消费领域中的应用研究[J].现代计算机,2011(5):22-25. |
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| 作者姓名： | 周金容 邹霞 |
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| 作者单位： | 西华师范大学教育学院 |
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| 摘 要： | 突破传统研究方法,把消费心理特性与预测技术相结合,根据某消费者商品历史兴趣度的采样结果,应用GSM建立模型研究该消费者购买主导商品的可能性,并结合HDASOM和关联分析方法研究购买相关商品的可能性,从而预测未来一周内该消费者的购买行动。实验结果证明,预测结果符合大众消费观。
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| 关 键 词： | 兴趣度 HDASOM GM 消费心理学 |
Research on the Application of Predicting Technology in the Shopping Interest of People Based on HDASOM |
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| ZHOU Jin-rong,ZOU Xia.Research on the Application of Predicting Technology in the Shopping Interest of People Based on HDASOM[J].Modem Computer,2011(5):22-25. |
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| Authors: | ZHOU Jin-rong ZOU Xia |
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| Affiliation: | (Institute of Education,China West Normal University,Nanchong 637009) |
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| Abstract: | Studies the shopping interest of people in the past and predicts the possibility of people buying same goods and other commodities in a week.In comparison with the traditional research method,mainly applies two different technologies,one is HDASOM,to be used to study the possibility of people buying some other commodities after buying an individual one,and the other,GM,to be used to establish the prediction model of the shopping interest for an individual commodity.Our experiment result shows the prediction is rather accurate. |
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| Keywords: | Interesting Degree High Dimensional Adaptive SOM Gray Model Consuming Psychology |
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