| 企业战略联盟及联盟伙伴选择 |
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| 引用本文： | 胡卫国,卫教善,孟东.企业战略联盟及联盟伙伴选择[J].北京机械工业学院学报,2005,20(4):54-56,60. |
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| 作者姓名： | 胡卫国 卫教善 孟东 |
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| 作者单位： | [1]中国汽车技术研究中心,天津300162 [2]中联理货有限公司,北京100022 |
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| 摘 要： | 为了对企业联盟及联盟伙伴进行分析,首先对联盟动因及成功标准进行了辨析,然后对战略联盟伙伴的市场分析和资源分析进行重点研究,最后提出了有关战略联盟伙伴选择的框架.
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| 关 键 词： | 战略联盟 联盟伙伴 市场分析 资源分析 |
| 文章编号： | 1008-1658（2005）04-0054-03 |
| 收稿时间： | 2005-04-10 |
| 修稿时间： | 2005-04-10 |
Strategic alliance and selection of its members |
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| HU Wei-guo,WEI Jiao-shan,MENG Dong.Strategic alliance and selection of its members[J].Journal of Beijing Institute of Machinery,2005,20(4):54-56,60. |
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| Authors: | HU Wei-guo WEI Jiao-shan MENG Dong |
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| Abstract: | In order to analyze the enterprise alliance and its members, the motivation of alliance and criterion of success are analyzed first. Then the market and resource analysis to strategic alliance member is emphatically researched. Finally, the relevant frame on how to select strategic alliance member is suggested. |
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| Keywords: | strategic alliance member of alliance market analysis resource analysis |
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