| 基于游客满意度的旅游目的地转型升级策略研究——以郴州市为例 |
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| 引用本文： | 肖海平,谷人旭,陈敏,杜涛.基于游客满意度的旅游目的地转型升级策略研究——以郴州市为例[J].世界地理研究,2011(3):135-144. |
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| 作者姓名： | 肖海平 谷人旭 陈敏 杜涛 |
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| 作者单位： | 湘南学院经济与管理系;华东师范大学资源与环境科学学院; |
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| 基金项目： | 湖南省教育厅资助科研项目(10C1229); 湘南学院资助科研项目(2007Y022) |
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| 摘 要： | 有关游客满意度的研究多以其评价模型或方法本身为研究对象,运用研究也往往是从归纳的角度,以实证检验为目的。而将它作为一般理论工具对相关问题进行演绎研究的文献尚不多见。论文以湖南省郴州市为例,采用模糊综合评价模型和方法,在对旅郴游客满意度进行定量评价的基础上,从演绎的角度,提出了更具针对性和操作性的郴州市旅游开发转型的相应对策。此研究思路也能为其他旅游目的地转型升级研究提供一种方法借鉴和决策辅助工具。
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| 关 键 词： | 游客满意度 转型升级 模糊综合评价 开发策略 郴州市 |
The Transformation and Upgrading of Tourist Destination Based on the Tourist Satisfaction:A Case Study of Chenzhou City |
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| XIAO Hai-ping,GU Ren-xu,CHEN Min,DU Tao.The Transformation and Upgrading of Tourist Destination Based on the Tourist Satisfaction:A Case Study of Chenzhou City[J].World Regional Studies,2011(3):135-144. |
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| Authors: | XIAO Hai-ping GU Ren-xu CHEN Min DU Tao |
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| Affiliation: | XIAO Hai-ping1,2,GU Ren-xu2,CHEN Min1,DU Tao1(1.Department of Economy and Management,Xiangnan University,Chenzhou 423000,Hunan,China,2.School of Resources and Environmental Science,East China Normal University,Shanghai 200062,China) |
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| Abstract: | About the tourist satisfaction,many researchers took its evaluation model as the research objects,and its utilization is often limited to test the evaluation model and methods empirically,while a few of papers researched the problems related to tourist satisfaction with deductive method.This paper makes a quantitative assessment of the satisfaction degrees of tourists to Chenzhou city with fuzzy comprehensive evaluation.Based on the result,the customized and operable countermeasures are put forward for the ... |
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| Keywords: | tourist satisfaction fuzzy comprehensive evaluation tourist destination transformation and upgrading developmental strategy Chenzhou |
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