国内中小皮化企业如何适应激烈的市场竞争

总结了目前国内中、小皮化企业中存在的主要问题 :自主开发能力差 ,造成产品品种单一、配套性差 ;新产品市场推广能力也较差 ,造成即使有好的产品 ,也无法打开市场 ;而普遍存在的制革厂欠款 ,皮化企业自身体制陈旧及国外皮化公司的进一步本土化策略 ,使国内皮化企业面临更严峻的挑战。根据自身多年经营皮化材料的经验 ,提出了切实可行的应对措施

Countermeasures to face fierce market competition for small & middle-scale leather chemical

Main problems occur in small & middle-scale leather chemical enterprises in China, which are poor development and marketing abilities. So not only a few kinds of products which can't form a complete set are availible, but also the good quality products can't be applied widely in tannerys. Because of sell on credit, old management style and further metropolitan territory of foreign chemical companies, the domestic enterprises must accept a sterner challenge. On the basis of authors' experience of engaging in leather chemical production and sales in the past years, the feasible methods are presented.