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基于用户意图识别的查询推荐研究
引用本文:罗 成,刘奕群,张 敏,马少平,茹立云,张 阔.基于用户意图识别的查询推荐研究[J].中文信息学报,2014,28(1):64-72.
作者姓名:罗 成  刘奕群  张 敏  马少平  茹立云  张 阔
作者单位:智能技术与系统国家重点实验室;清华信息科学与技术国家实验室(筹);清华大学 计算机系,北京,100084
基金项目:国家863高科技项目(2011AA01A205);自然科学基金(60903107, 61073071)
摘    要:信息检索的效果很大程度上取决于用户能否输入恰当的查询来描述自身信息需求。很多查询通常简短而模糊,甚至包含噪音。查询推荐技术可以帮助用户提炼查询、准确描述信息需求。为了获得高质量的查询推荐,在大规模“查询-链接”二部图上采用随机漫步方法产生候选集合。利用摘要点击信息对候选列表进行重排序,使得体现用户意图的查询排在比较高的位置。最终采用基于学习的算法对推荐查询中可能存在的噪声进行过滤。基于真实用户行为数据的实验表明该方法取得了较好的效果。

关 键 词:查询推荐  用户意图挖掘  摘要点击模型  

Query Recommendation Based on User Intent Recognition
LUO Cheng,LIU Yiqun,ZHANG Min,MA Shaoping,RU Liyun,ZHANG Kuo.Query Recommendation Based on User Intent Recognition[J].Journal of Chinese Information Processing,2014,28(1):64-72.
Authors:LUO Cheng  LIU Yiqun  ZHANG Min  MA Shaoping  RU Liyun  ZHANG Kuo
Affiliation:State Key Laboratory of Intelligent Technology and Systems;
Tsinghua National Laboratory for Information Science and Technology; Department of Computer Science and Technology, Tsinghua University, Beijing 100084, China
Abstract:The effectiveness of information retrieval from the web largely depends on whether users can properly describe their information needs in the queries issue to the search engines. However, many search queries are short, ambiguous or even noisy. Query recommendation technology help users refine their queries and describe the information needs clearly. In order to obtain high quality query recommendations, query candidates are at first generated with a random walk strategy adopted on Query-URL bipartite graph. Snippet click behavior information is then adopted to re-rank the candidate lists infavor of the queries representing user intents. Learning based algorithms are finally utilized to reduce the possible noises in recommendations. Experiment on practical search user behavior data shows the effectiveness of the proposed method.
Keywords:query recommendation  user intent mining  snippet click graph  
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