医改形势下民营医院的发展策略

通过分析民营医院在现阶段所处的位置，针对民营医院面临的市场定位不准确、人才缺乏且流动性大、管理水平较低、缺乏诚信经营的服务理念、难以享受医保等诸多问题和医改对民营医院造成的影响，探寻适合民营医院生存和发展之路，解决当前问题。通过打造核心理念、新引人才并提高服务质量、建立科学的管理体制、发挥民营医院优势服务理念并提高公益性服务等方式提高自身的市场竞争力，更好地为百姓服务。

Private hospital development strategy under the environment of healthcare reform

Based on the analysis of status quo of private hospital and according to the problems which can described as inaccurate market orientation, lack of qualified human resource and high turnover, low management capacity, lack of integrity of business service concept and difficult to be a medical insurance contract hospital, the development strategy of private hospital is discussed. Private hospitals can improve market competitiveness through transferring service, introducing qualified human resources and improving quality of service, establishing scientific management system, giving full play of private hospital advantages and promoting public interest service as well in order to better services for the people.