| 医院文化品牌化建设的意义和路径 |
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| 引用本文： | 张爱林,张前德.医院文化品牌化建设的意义和路径[J].南京医科大学学报,2013(3):226-229. |
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| 作者姓名： | 张爱林 张前德 |
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| 作者单位： | 南京医科大学党委办公室,江苏 南京 210029;南京医科大学党委办公室,江苏 南京 210029 |
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| 摘 要： | 医院文化是医院持续发展的不竭动力,也是医院在市场竞争中无处不在的软实力,贯穿于医疗活动的全过程?医院应立足实际,在贴近时代精神,弘扬优秀传统,融入地域特色的基础上不断创新文化形式,拓展文化载体,打造文化品牌?
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| 关 键 词： | 医院 文化 品牌 |
| 收稿时间： | 2013/4/19 0:00:00 |
How to build the excellent culture in the hospital |
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| Zhang Ailin and Zhang Qiande.How to build the excellent culture in the hospital[J].Acta Universitatis Medicinalis Nanjing,2013(3):226-229. |
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| Authors: | Zhang Ailin and Zhang Qiande |
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| Affiliation: | General Committee Office,Nanjing Medical University,Nanjing 210029,China;General Committee Office,Nanjing Medical University,Nanjing 210029,China |
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| Abstract: | Hospital culture impenetrates the whole processes of medical activities,which is not only the impetus for the sustainable development of the hospital,but also the hospital soft power everywhere in the market competition. The hospital should be based on the reality,close to the spirit of the times,carry forward the fine tradition,expand the cultural carrier,creat cultural brand. |
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| Keywords: | hospital culture brand |
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