卡通形象在视觉识别系统领域中的适应性研究

目的中国的卡通动漫领域随着信息革命、网络革新的时代到来,卡通形象与产品设计、包装设计、平面设计、乃至整体的VI视觉识别系统设计正进行着全方位融合,在当代跨界融合、全媒体互通的时代背景下,于视觉识别系统领域中研究卡通形象适应性的问题显得尤为重要。通过对卡通形象在视觉识别系统领域中的适应性研究,从应用归纳反哺理论研究,在丰富理论的同时,也让关于解决适应性问题的有效方法更加普及,从而引发更多的有关适应性问题的学术关注和研究讨论。方法通过综合已有经验并结合已形成的设计观点,推陈出新,在卡通设计概念及其现状方面进行了归纳总结,从心理适应性、功能适应性、卡通形象设计在VI视觉识别系统中运用等方面,进行了一系列的实例论证和方法研究。结论在卡通形象设计适应力日渐趋强的时代,创新性地在传统的元素设计基础之上,更多地融入社会科学、心理学、科技成果、时代文化等,转化为复合设计知识结构才更能适应时代需求。具体表现在设计语言中的创新观念,即在造型、色彩、情绪表达等方面,更注重研究视觉心理、物化功能、媒介表达等诸多方面的适应性,寻找最吻合的设计思路和传媒策略,达到卡通形象设计与视觉识别系统策划的完美融合。

Adaptability of Cartoon Images in Visual Identity System

With the advent of the information revolution and network innovation, the cartoon and animation field in China has also ushered in an era of revolution, where cartoon characters are undergoing a full-scale integration with product design, packaging design, graphic design, and even overall visual identity system(VIS) design. In the backdrop of contemporary cross-border integration and intercommunication between all media, it is particularly significant to conduct a research on the adaptability of cartoon characters in the VIS field, whose conclusion can not only back-feed and enrich the theory but also popularize effective methods for solving the problem of adaptability. As a result, this will lead to more academic concerns, researches and discussions on the issue of adaptability. It summarized the concepts and status quo of cartoon design by means of integrating existing experience and combining established design views with innovative ideas. A series of case studies and methodological researches in terms of psychological adaptability, functional adaptability, cartoon character design and other applications in the VIS field are conducted. This is an era where the adaptability of cartoon character design is continually increasing, so it is the demand of the age that we should integrate into the traditional design more innovative elements such as the achievements from social science, psychology, technology, zeitgeist, etc., and transform the design into a composite design knowledge structure. The innovative ideas have been embodied in the design language, that is, as regards modeling, color, and emotional expression, more emphases are placed on the study of the adaptability of visual psychology, objectifying functions, media expression, and many other aspects, in order to find the most consistent design ideas and media strategies and eventually achieve a perfect fusion of cartoon character design and VIS planning.