| 基于高等教育内涵发展的地方高校品牌建设探析 |
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| 引用本文： | 于洪良.基于高等教育内涵发展的地方高校品牌建设探析[J].江苏大学学报(高教研究版),2009(3):43-47. |
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| 作者姓名： | 于洪良 |
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| 作者单位： | 山东经济学院,山东济南250014 |
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| 基金项目： | 山东省社会科学研究资助项目（07CJYJ01） |
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| 摘 要： | 高校品牌是社会各界对高校的办学理念、办学特色、办学质量和社会服务等方面的综合认可程度和美誉度。本文分析了地方高校加强品牌建设的现状、意义、规划及重点、需注意的问题，提出了加强品牌建设是当前地方高校适应高等教育内涵发展要求的一个紧迫课题。
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| 关 键 词： | 高校 高等教育 品牌建设 |
An Analysis of Brand Creation of Local Colleges and Universities Based on Content Development of Higher Education |
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| Yu Hongliang.An Analysis of Brand Creation of Local Colleges and Universities Based on Content Development of Higher Education[J].Journal of Zhenjiang Teachers College(Philosophy & Social Science Edition),2009(3):43-47. |
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| Authors: | Yu Hongliang |
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| Affiliation: | Yu Hongliang ( Shandong Economic University, Jinan 250014, China) |
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| Abstract: | A school brand reveals how people from all walks of life think of a college or university in its school-running idea, features and quality, and its service to society. This paper analyzes the situation, signifi- cance, planning, key, and problems in the brand creation of local colleges and universities, pointing out that strengthening brand creation is the requirement of the content development of higher education. |
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| Keywords: | college and university higher education brand creation |
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