云南省农产品品牌发展对策研究

随着经济全球化进程的加快，农产品的商品化程度不断提高，农产品市场竞争日益剧烈。高品质的农产品已成为市场追捧的对象，品牌农产品在市场经济中的地位逐步上升。加快农产品品牌发展，实施农产品品牌战略，是提高农产品竞争力的最有效的途径，对促进现代农业发展具有十分重要的战略意义和现实意义。本文阐述了云南省农产品品牌发展现状，分析了当前云南省农产品品牌发展存在的问题，提出了今后加快云南省农产品品牌发展的对策。

The Development Countermeasures of Agricultural Product Brand in Yunnan Province

With the development of economic globalization, the commercialization degree of agricultural products enhances unceasingly, the agricultural product market competition is becoming increasingly intense. High quality agricultural products have become the object of market enthusiasts. The status of famous agricultural products in the market economy rise gradually. Speeding up the development of agricultural product brand and implementing agricultural product brand development strategy is the most effective ways to improve the market competitiveness of agricultural products, to promote the development of modem agriculture. This paper expounds the development status of agricultural product brand in Yunnan Province, analyzes the problems existing in present agricultural product brand development, and puts forward the countermeasures to speed up the development of agricultural product brand.